KIDS, REAL-PEOPLE | POKEMON

I directed this Pokémon commercial for TVC / UK Cinema and online which captures the ‘Pokémon Feeling’ – that peak moment when a kid opens a fresh pack to discover a card they really want. My main aim with this piece was to try and authentically capture as many genuine reactions as possible and a lot of effort went into choosing the right kids and ensuring the best results on the day. To further add to the ‘real’ feel of this advert, we travelled the country and shot in their actual homes.

CREDITS:

Director: Joe Shaw
Production: Above & Beyond
Producer: Jordan Stokes
DoP: Jonathan Isles
Editor: Ricky Milling