KIDS | NEXT

This Back to School film for Next was created to showcase the durability of their school‑wear range – and to do it in a way that felt like joyful, anarchic chaos while still keeping tight control behind the scenes. Working with BBH and Connected Pictures, we built a full assault course to put the uniforms through their paces. With 15 kids of all ages, an aerial team and high‑speed shooting – all in a single day – my work craft centred on capturing energetic, characterful moments within a fast, dynamic setup.

CREDITS:

Agency: BBH
Production: Connected Pictures (The Beautiful Truth)
DoP: Matt Shaw
Art Director: Miles Roberts
Director: Joe Shaw
Producer: Geoff Gedroyc
Editor: Ricky Milling