SOCIAL-FIRST, REAL PEOPLE | THE BOTANIST

The aim of this film was to connect The Botanist Gin with the authority and charm of legendary bartender Alessandro Palazzi at Dukes Bar in Mayfair. Dukes Bar is known for its classic cocktail artistry, and Alessandro Palazzi is something of a celebrity there, so my aim was to connect The Botanist Gin with his authority and charm. The challenge was creating an authentic documentary‑style portrait of Alessandro and the bar while also delivering high‑quality product visuals that showcased the gin at its best.

While this film captures the style of Duke’s Bar and Alessandro’s character, with some great visuals of the drinks and the bottle, The Botanist Gin is the real star.

CREDITS:

Director / Editor: Joe Shaw
DoP: Andrew Kuchanny
1st AC: Mike Rock‑Perring
Sound: Howie Nicol
Production: Alumina Studios
Producer: Miles Wilkes