I’ve had a lot of experience in filming with kids. But filming enough babies to cover the entire alphabet of letters was a new challenge. We shot over two days and used just about every trick in the book to get the performances I needed. From capturing a baby fast asleep, to managing babies who can run off set faster than you can say turnover…

Dir: Joe Shaw // DoP: Jaimie Gramston // Client: John Lewis // Agency: Adam&EveDDB // Production: Connected Pictures