KIDS | ASTONISH

Cleaning Magic is a commercial for Astonish, a family run UK brand that makes cruelty free, vegan cleaning products. I directed this one day shoot, working with children, animals and a fast moving schedule.

The brief was to capture the simple magic of a child who believes her home is transforming on its own – a house so astonishingly clean you’d think it was magic. This was a great challenge, balancing performances, product and timing while keeping the tone warm, light and rooted in everyday family life.

CREDITS:

Director: Joe Shaw
DoP: Charlie Herranz
Art Director: Nadine Weston
Stylist: Lucy Hallard
Make Up: Ruchi Ratna
1st AD: Terry McShane
Edit: Paul Ferdenzi
Colour: Jax Harney / X‑LDN
Sound Mix: VTR North
Production: Fetch Films
Producer: Serena Fylan