KIDS, BRANDED CONTENT | LEGO

This branded content film for LEGO’s Rebuild The World campaign follows Tomé as he turns his fear of monsters into creativity through LEGO. The idea was to create something that felt like a documentary approach while still fitting the 30‑second commercial format. The series was shot across nine countries using a mix of in‑person, remote and UGC footage and combined two things I love: directing children and shaping natural, unscripted documentary-like moments.

Key Challenges – Holding kids focus for long periods of time can be difficult, so we found ways to allow Tomé to have breaks. We shot the interview with Mum and Son in a 2 shot at first, then let Tomé go off and play for a bit. We then shot the mother in a single. This allowed her to relax and concentrate and gave us the option to show them both at some point if we needed.

CREDITS:

Director: Joe Shaw
Editor: Neto Jones
DoP: Janice D’Avila
Colour: Cheat
Production: We Are Social & Utopia Films
Producer: Jennifer Lawlor