SOCIAL-FIRST | RNLI X LADBIBLE

This is one of three films I directed for the RNLI via LADbible. Shot in an underwater tank, the aim of this piece was to communicate the important ‘Float to Live’ message in a way that would resonate with the LADbible audience. We used an attention‑grabbing opening frame and a reverse‑storytelling approach to add surprise and keep viewers watching. The film had over two million views on its first day, and together the three pieces became the most successful branded content campaign LADbible had ever run.

CREDITS:

Director: Joe Shaw
DoP: Sam Spudgeon
Producer: Harriet Webb
Editor: David Smith
Sound Design: Tom Smith