BRANDED CONTENT | GOOGLE

This case study for Google and Shopify looks at how Branch, an office furniture company in New York, creates its holiday campaigns. I directed the film, combining interview‑led content with a commercial documentary style. The aim of the film was to show the way that Shopify can benefit a smaller independent company whilst capturing the spirit and charm of the business. We used stop‑motion sequences to bring Branch’s products to life and to add energy to the film.

CREDITS:

Director: Joe Shaw
Production: House of Greenland
Producer (UK): Joshua Gan
Producer (US): Jeffrey Schroeder
Content Lead: Max Gibson
DoP: Basil Fauchier
Art Director: Adriana Sofia Faraudo