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Real-People

RNIB Conversations

Social-first | 'RNIB Conversations' | Studio chat

#RealPfizer

Social campaign | Pfizer 'RealPfizer' | Studio interview

Lifechangers

Direct Response ad | RNIB 'Lifechangers' | intimate personal

Family Perks

Kids Director | Tesco Mobile 'Family Perks' | observational family

Farzana – Why I Got a Credit Card

Real customer advert | Barclaycard 'Farzana' | documentary portrait

We Choose the Safest Way

Safety film | 'We Choose the Safest Way' | emotional real-people impact

Twist & Click

Real-People Director | Tomeee Tippee "Twist & Click' | Relatable everyday

Google X Shopify: Branch

Social Content Director | Google 'Shopify X Branch' | fun energetic stop-motion cinematography

Copyright © 2026 - Joe Shaw

Copyright © 2026 - Joe Shaw

Joe Shaw | Freelance Commercial & Documentary Director