KIDS, REAL PEOPLE | TESCO

The aim of this film was to create realistic portraits of family life, focusing on the moment children get their first phone. We cast real family groups and built each story from unscripted moments. By setting gentle boundaries for the kids but giving them the freedom to behave naturally within them, we created a series of authentic vignettes. The challenge was shaping those interactions into something that felt warm, observational and real, while still delivering a clear, commercial message for Tesco Mobile. This piece formed part of a wider series of short ads centred on real families and their everyday mobile use

CREDITS:

Director: Joe Shaw
DoP: Alex Metcalfe
Agency: Tommy
Production: Connected Pictures (The Beautiful Truth)