A DIRECT RESPONSE AD FOR RNIB

The aim of this film was to create an emotional connection that would motivate people to take action and support RNIB’s vital work. I worked closely with Jenny who is an RNIB Eye Clinic Liaison Officer or ECLO who has sight loss herself, and the process taught me a great deal about her lived experience. The challenge was finding an approach that felt dignified and honest while still delivering the impact needed for a fundraising campaign. The result is a sensitive appeal designed to raise awareness and encourage support for people facing sight loss.

CREDITS:

Director / Editor: Joe Shaw
DoP: Jaimie Gramston
Colour: Tim Martin
Production: VINCE
Agency: Good Agency