REAL-PEOPLE | TOMMEE TIPPEE

The aim of this film was to show the Tommee Tippee Twist & Click nappy bin in a way that felt warm, relatable and grounded in real life. We cast real pregnant mums, which meant choosing talent carefully to make sure we could get the natural performances the scenarios needed. The brief was built around moments new parents genuinely face, with a light comic touch that both the audience – and the mums themselves – could empathise with

CREDITS:

Production: Connected Pictures (The Beautiful Truth)
Agency: MRM McCann
DoP: Alex Metcalfe
Wardrobe: Nicola Wilson
Producer & Casting: Anna Burrows
Director: Joe Shaw