REAL PEOPLE, SAFETY FILM

The aim of this film was to find a new way to ensure that ArcelorMittal employees genuinely took in the safety message, so my approach was to create something with real emotional impact. Shot with real employees in Ukraine, Brazil, the United States and Belgium, the challenge was working across multiple cultures and languages and subtly adapting the approach in each region to ensure the message resonated. A carefully written script and a simple storytelling device encouraged participants to connect with the idea on a personal level. The result is a simple but powerful film that went on to win Gold at Cannes.

CREDITS:

Director / Cinematography & Script: Joe Shaw
Producer: Georgia Sanders
Editor: Theo Gelernter
AC: Calvin Day
Production: Connected Pictures (The Beautiful Truth)